diff --git a/vp8/encoder/rdopt.c b/vp8/encoder/rdopt.c
index 85d617d4e83d79d8b4ee17c10aeb7e55ac4ee915..7bd2dfbbebc8f6f9bd073c0690e25ffec79ee778 100644
--- a/vp8/encoder/rdopt.c
+++ b/vp8/encoder/rdopt.c
@@ -207,7 +207,7 @@ void vp8_initialize_rd_consts(VP8_COMP *cpi, int Qvalue)
     int q;
     int i;
     double capped_q = (Qvalue < 160) ? (double)Qvalue : 160.0;
-    double rdconst = 3.00;
+    double rdconst = 2.70;
 
     vp8_clear_system_state();  //__asm emms;